Trade shows offer an opportunity for both small and large corporations to grow. For most newcomers, this realm serves as a way to break into the market and really get their name out. For more established brands, tradeshows offer a great space for product launches as well as to reinforce their positioning in the market. With plenty of qualified prospects exhibitors need to stand out and outshine their competitors.
For most organizations, the goals are very clear, brand awareness, develop or enhance business relationships, generate leads and sales. None of which can happen unless you have a clear action plan that will allow you to not only stand out but get noticed above all other 100 plus booths that are trying to achieve the exact same thing.
When prospects walk into a tradeshow their first impression can be a bit overwhelming. More than often loyal customers will seek out your booth while newcomers walk aimlessly trying to uncover unchartered innovative products and or services.
How to stand out and get noticed through custom printing at a trade show
Most organizations plan for a tradeshow several month in advance and are able to acquire great real estate sometimes even purchasing at the end of the show for the following year. No matter how strategic you may be with your location the best areas may not be available. Furthermore, even the best location are outshined by the overall presentation of some booths even if their visibility on the floor may not be that great.
This is where creativity and out of the box thinking come into play.
Tradeshows are visual chaos, your booth, and overall presentation must be able to grab the attention of not only the people that are walking by but also those prospects that are at multiple areas on the floor.
You want to create top of mind by taking advantage of the signage opportunities that are offered at most trade shows. Make sure to keep them graphically appealing, easy to read and brand oriented. All of your marketing pieces should be consistent with your brand. Most tradeshows offer:
Custom outdoor banners – these are great since they are the first thing that attendants will see as soon as they arrive at the location, i.e. in the parking lot or at the venue entrance.
Custom Indoor Banners – most trade shows offer hanging banners that are placed throughout the hallways, escalators, dining areas and corridors.
Pull Up banners – They are an additional way to position your brand across the tradeshow
Out of the box thinking really is a must if you do not want to get drowned out. The key is to make an impression and leave a lasting memory. For most trade show visitors, it can easily become information overload. For most, what they saw was bundled up as part of an overall experience that will soon be forgotten.
Floor Decal – Take advantage of unused real estate. Most tradeshows now offer decals that can be placed not only on windows but also on the floor. Use them on the stairways or in long hallways where they can be visible in your line of site as you make your rounds.
Custom Signs – Most shows allow you to hang signs up above your booth area. Take advantage of this space by creating a unique sign that not only can be seen on the floor but will be sure to grab your prospects attention.
3D Signs – break out from the norm and create unique custom signs that are three dimensional. Locate a printing company that offers CNC Routing. This will give you the capacity to create unique material that are not only visually captivating but whose uniqueness is bound to generate buzz around your booth.
Promote the event as it’s your own Tradeshow
Your booth is your private place to entertain, capture and engage your audience. Most exhibitors opt for a standard pop up backing, a pull-up banner, and a table for POP. Don’t be the norm. In an oversaturated space where all exhibitors offer the same or similar products, you need to demand attention. The best was to achieve this is through your booth design.
Acrylic Sign – A clear acrylic custom sign that is backlit is sure to be an attention-grabber.
Custom props– light boxes, charger stations, exotic one of a kind furniture can all be used to create a more attractive space.
Stage – all booths do not need to follow the standard cookie cutter design. The beauty industry is the perfect example for elaborate one of a kind booths. A trade show is seen as an event that accentuates its brand with elaborate props, performers, catwalks and extraordinary stages.
A trade show is the perfect environment for organizations to establish a name for themselves not only within their industry but for the general public as well. They are also the perfect way for a brand to fully express their individuality and leave a lasting impression that will surely result in an increase in sales and brand awareness.